“You press the button, we do the rest” promised George Eastman in 1888 with this advertising slogan for his Kodak camera.
George Eastman wanted to simplify photography and make it available to everyone, not just trained photographers.
In 1883, Eastman announced the invention of photographic film in rolls.
Kodak the company was born in 1888 when the first Kodak camera entered the market. Pre-loaded with enough film for 100 exposures, the Kodak camera could easily be carried and handheld during its operation. After the film was exposed (all the shots taken), the whole camera was returned to the Kodak company in Rochester, New York, where the film was developed, prints were made, new photographic film was inserted, and then the camera and prints were returned to the customer.
George Eastman was one of the first American industrialists to employ a full-time research scientist. Together with his associate, Eastman perfected the first commercial transparent roll film which made the Thomas Edison’s motion picture camera in 1891 possible.